Henderson Biomedical
Henderson Biomedical, a UK-based laboratory equipment specialist, required a digital overhaul to better present their maintenance, repair, and UKAS calibration services. We designed a streamlined, user-centric website that highlights their expertise, reliability, and strong industry partnerships, effectively reflecting their commitment to quality.
Task
Redesign the website to effectively showcase Henderson Biomedical's diverse services and extensive product range while maintaining a clear, user-friendly interface.
The challenge was to present detailed technical services in a manner that is both accessible to non-specialists and informative for industry professionals.
The website needed to balance technical depth with clarity and user engagement.
Our team focused on creating a streamlined website that allows users to easily navigate Henderson Biomedical’s wide range of services.
We prioritised clear pathways to key information, enhancing the overall user journey and supporting the company’s digital growth.
| Red #FE0000 | SCSS var $color-red | ◯ |
| R 254 G 0 B 0 |
Off Red
| Blue #1A66FE | SCSS var $color-blue | ◯ |
| R 26 G 102 B 254 |
Neon Blue
| Blue #EDF3F7 | SCSS var $color-al-blue | ◯ |
| R 237 G 243 B 247 |
Alice Blue
| Black #292929 | SCSS var $color-black | ◯ |
| R 41 G 41 B 41 |
Jet
The palette, comprising red, blue, white, and black, was chosen to reflect the brand’s reliability and precision.
These colours are synonymous with professionalism and trustworthiness, reinforcing Henderson Biomedical’s commitment to high standards in the laboratory services sector.
Typeface
Inter
Usage
Headlines
Inter was selected for its modern and clean design, providing strong readability for headlines and reinforcing a professional, contemporary feel.
Typeface
Ubuntu
Usage
Headlines, Text
Typeface
Sans-serif
Usage
Fallback
A classic sans-serif fallback ensures consistency and readability, maintaining the integrity of the design across all platforms.
We developed a content strategy that conveys Henderson Biomedical’s expertise while making their services relatable to a broad audience.
By blending technical accuracy with engaging storytelling, we ensured the brand’s message is clear and compelling across all digital touchpoints.
