Cost: Email marketing, unlike most marketing strategies, is cost-effective. A fat budget is not required to start using it to grow your business. Aside from not consuming so much in terms of finance, this marketing method doesn’t require so much time. Small businesses with a little budget can take advantage of this effective marketing strategy.
ROI: Research carried out by the Direct Marketing Association (DMA) reported that every $1 spent on email marketing generates an average ROI of $38. The ROI email marketing offers can be at an infinite level. Once email marketing is set up and designed to run on automation, it can continue to generate interests for the business as long as they have the product and service to offer.
Ease: In terms of usage and the ability to calculate and measure results, this marketing technique is at the top. Email leads can be followed up quickly, and results can be tracked. One thing that makes it easy is the ability to automate every process, from generating the emails to closing a sale. Much technical knowledge is not required to follow up on an email marketing campaign.
Engagement: With 99% of consumers checking their email every day, there is no better way to engage with your customers and prospects than through email marketing. Communication is a vital element in marketing, and with emails, this can be achieved. Companies can have a typical one-on-one type of engagement with their audience through emails. Also, emails allow businesses to personalize the messages they send out to their subscribers, and this is a helpful marketing technique.
Brand growth: Businesses looking to grow their brand and reputation can seize the opportunity email marketing offers. With this marketing strategy, businesses can sell their ideas and brand identity to their audience. Building trust, which is a foundational element in building a lasting relationship with customers, can also be achieved through email marketing.
Shareable content: With this marketing strategy, businesses can reach out to more prospects and increase their customer base. This is because email allows users to include shareable buttons. So subscribers on a business email list can share emails on their social media accounts and can forward it to others via email.
Get feedbacks: Aside from engaging and selling to prospects and customers through email marketing, businesses can request feedback from their subscribers. With email marketing, companies can run a survey to determine how good their product and service is. The results from this can be used to improve the business and brand reputation.