Become the first choice in town.
Local SEO, often referred to as local search marketing, is the process of improving your search rankings within your local geographical area.
According to Google, 46% of searches have local intent. This staggering figure highlights the need to increase your visibility in your area. For example, a standard informational search would be “how to fix a punctured bike tire”. This question could be answered by anyone anywhere on the planet. Local searches, however, have more intent of purchase. For example “places that can repair a puncture in London”. This search is very different as it is searching for a service in a specific area. If you run a business that works locally then local SEO is critical to exploit these types of searches. For example “plumbers near me” or “best restaurant in London”.
For most businesses, standard SEO is just as important if not more important as local SEO however this is not always the case. For many freelancers or businesses providing a service, local SEO should take priority. There is no point having a website that attracts traffic from all around the world if you’re an electrician that only works within 25 miles from Surrey. For most local businesses the aim is to make it to the holy grail of local SEO, “the three pack”. Many may be curious about what a three-pack is. A three-pack is the 3 businesses that are shown under the map when you search with the intent to purchase. Try for yourself, google “gyms in YOUR TOWN” and see what comes up. Studies have proven that people are lazy and will often not search past the first three presented.
Local SEO work?
Local SEO implements many of the same techniques applied in standard SEO.
For example, it focuses heavily on keywords however applies key words appropriate and specific to a local area. Simply using your town or city’s name fluidly throughout your website is always a good start. Claiming your business on Google Maps and effectively optimizing your website is the most crucial aspect. You must firstly create a good website which is clear and concise. This is the most crucial step. Not only will improving your website make you rank higher it will also increase the satisfaction of your visitors which in turn should translate into higher conversion rates. Only 44% of business have been claimed on Google Maps. It is crucial to make sure you’ve claimed your business. Local SEO also incorporates technical SEO due to the usage of good backlinks. Having your website promoted by other reputable local businesses is a guaranteed way to receive quality traffic. There are thousands of complicated processes which are used to improve your search ranking however thanks to Develte you don’t have to know all of them. Here at Develte, we provide a top-class service in which we share our extensive knowledge and expertise in order to help your business in any way possible.
What’s the difference between local SEO and organic SEO?
Essentially, the main difference between local SEO and organic SEO is the fact that local SEO is geographical whereas organic SEO is not. Local SEO is where you search for something within your area whereas organic SEO is where you search without any local intent. Both processes intend to make you rank higher however local SEO aims to have you rank higher on searches specific to a certain area and product/service.
do we offer?
Here at Develte, we are certain we can be a valuable asset to your business. Our SEO service will drive more traffic to your website which will undoubtedly translate into sales. Put simply, our service will earn you more money.
We offer tailored search engine optimization which demands results. When a potential customer is looking for a product/service that you happen to provide they will undoubtedly only look at the first page. We will aim to get you above your competitors and increase your visibility.
As a business, your website is one of your best tools for gaining customers and sales. However, a website that isn’t being found is completely ineffective. One of the best ways to increase quality traffic to your website is through our SEO service.
Search engine optimization is the key to getting ahead of (or above) your competitors. Over 38 billion pounds was made by e-commerce stores last year. Sounds great, doesn’t it? However, 90% of search engine traffic comes from the first page of the search engines. Our job is to get your business onto that first page and above your competitors in order to increase traffic and in turn increase sales. Using our extensive experience we will use the most up to date techniques, used by big brands, to grow your digital presence.
We guarantee 100% attention to detail. To achieve the best results, we will learn about your business and your customers to tailor the process to maximize success. Using our experience and data, we will ensure that your business receives the visibility it deserves. We will aim to increase organic traffic towards your website. Organic traffic is a term used to refer to visitors finding your website via unpaid search results. We aim to increase the traffic of visitors interested in your product or service to your website.
Local SEO Plans.
Does your business provide services and products from a physical location that customers can visit? Then ensure your business is shown on all search engines, GPS systems and is always available to the fingertips of your local customers.
- 26 business directories submission
- Listings management
- Data cleansing process
- GPS systems integration
- Review monitoring & alerts
- Reputation management
- Extra Directories
For small to medium businesses and self-employed people, local business listings are the most important aspect for their online presence. Whether your customers or clients are looking for you via Google Maps, Facebook, Yelp or any other portal, it’s vital that they find up-to-date, accurate and relevant business information. It is not just your website and your social media that matter, but also how your business is represented in terms of customer reviews.
We cover the major GPS systems on the market: Garmin, TomTom, HERE and Waze. We also send your business POI (point-of-interest) details to car manufacturers such as Volkswagen, BMW, Audi, Mercedes, Fiat and Toyota.
For the Standard plan, we cover the following directories: Google Services (Search, Maps, Google Assistant), Facebook, Apple Maps, Baidu, Foursquare, Hotfrog, Scoot, The Independent, The Sun, Touchlocal, Central Index, Liverpool Echo, The Mirror, The Daily Record, The Evening Standard, The Scotsman, Citipages, Navmii, TomTom, HERE, Waze, Uber.
The Pro plan also includes the following: Bing, Tupalo, Whereto, Infobel, Yalwa, Infoisinfo, Brownbook, Opendi, Iglobal, Acompio, MyLocalServices, ShowmeLocal, Manta, Cylex, Find-Open, NextDoor.
Note: All the above-mentioned portals are available for UK customers only.
No. These plans are dedicated to optimizing your local presence and making sure your business is always visible and available with the most up-to-date information for your local customers. That being said, we always analyze our customers’ entire online presence and provide tips on how it can be improved. In the event we find some major issues that can be solved in a matter of minutes, we can sort them out on your behalf without any extra charges. This is however at our discretion and is treated on a case-by-case basis.
We offer a 15% discount to all customers that use our Search Engine Optimization services as well as offering the option of paying in monthly instalments over 6 months.
Project by the numbers.
Since August 2018 we have optimized well over 80 websites spread across 4 continents and many industries.
Throughout the years we had the opportunity to work with many websites of different sizes from just a few pages to massive ones of 1000+ pages.
We are currently monitoring and managing more than 12000 web pages across multiple industries and regions.
Our work has helped and positively impacted businesses across 4 continents: Europe, Asia, North America and Africa.