Local SEO.
Become the first choice in town.

According to Google, 46% of searches have local intent. This staggering figure highlights the need to increase your visibility in your area. For example, a standard informational search would be “how to fix a punctured bike tire”. This question could be answered by anyone anywhere on the planet. Local searches, however, have more intent of purchase. For example “places that can repair a puncture in London”. This search is very different as it is searching for a service in a specific area. If you run a business that works locally then local SEO is critical to exploit these types of searches. For example “plumbers near me” or “best restaurant in London”.

For most businesses, standard SEO is just as important if not more important as local SEO however this is not always the case. For many freelancers or businesses providing a service, local SEO should take priority. There is no point having a website that attracts traffic from all around the world if you’re an electrician that only works within 25 miles from Surrey. For most local businesses the aim is to make it to the holy grail of local SEO, “the three pack”. Many may be curious about what a three-pack is. A three-pack is the 3 businesses that are shown under the map when you search with the intent to purchase. Try for yourself, google “gyms in YOUR TOWN” and see what comes up. Studies have proven that people are lazy and will often not search past the first three presented.

For example, it focuses heavily on keywords however applies key words appropriate and specific to a local area. Simply using your town or city’s name fluidly throughout your website is always a good start. Claiming your business on Google Maps and effectively optimizing your website is the most crucial aspect. You must firstly create a good website which is clear and concise. This is the most crucial step. Not only will improving your website make you rank higher it will also increase the satisfaction of your visitors which in turn should translate into higher conversion rates. Only 44% of business have been claimed on Google Maps. It is crucial to make sure you’ve claimed your business. Local SEO also incorporates technical SEO due to the usage of good backlinks. Having your website promoted by other reputable local businesses is a guaranteed way to receive quality traffic. There are thousands of complicated processes which are used to improve your search ranking however thanks to Develte you don’t have to know all of them. Here at Develte, we provide a top-class service in which we share our extensive knowledge and expertise in order to help your business in any way possible.