Pay Per Click Ads (PPC).
Pay only for the ads that deliver.
Pay Per Click Ads?
Grow your business leads, engagement, and awareness with proper set-up Pay Per Click Ads (PPC). Pay Per Click Ads (PPC) are a reliable means of getting results online, and this is because it allows you to reach out to your target audience.
Pay Per Click (PPC), also referred to as cost per click (CPC), involves paying for every click on your advert. With this means of advertisement, you pay a certain amount of money when anyone clicks on your ads. The amount you pay is determined by the marketplace and keywords you are trying to promote.
Every keyword and marketplace vary in terms of cost per click, and this would be the first thing to look out for when running a pay per click ad. For instance, the cost per click on keywords relating to the make money online (MMO) industry is higher than keywords related to spirituality. These costs are determined by the advertising platform based on specific metrics and algorithms.
It will interest you to know that pay per click ads have been proven to generate more results than most online marketing methods. According to Smallbizgenius, businesses make $2 for every $1 spent on pay-per-click (PPC) ads – a 200% ROI rate. Also, Traffic from PPC campaigns generates 50% more conversions than organic traffic.
Pay per click is something you must have seen while surfing the internet. You might have seen it on search engines or on a random website you stumbled on. The idea behind this advertising method is to bring businesses and brands closer to individuals that might be interested in them.
Types of PPC ads
There are several types of pay per click ads, and there are different platforms that serve this type of ad. All of these types are designed to suit various business goals and target an even more complex audience.
Search advertising: Tried search on Google or Bing for an item or service only to see some results with the “AD” sign in front? Those are examples of search advertising. This type of pay per click ads is the most common methods. It leverages on the search engine algorithms to reach out to potential customers. This type of PPC ad is served by only search engines such as Google and Bing.
Display advertising: This is another popular type of pay per click ads. It is mostly served on websites by some display advertising companies. Unlike the search advertising method, this type of pay per click ads includes using images to attract the audience. Also, with the display ads, you can fine-tune your ads to reach people that are very interested in your product or service based on their browsing history.
Remarketing: Remarketing enables people looking for your business product or service to find you. Have you ever searched for a product, only to see it on another website? If yes, then you’ve been remarketed or retargeted. It is an effective PPC campaign due to its ability to reach out to your direct audience. Also, some individuals might be very interested in your product but haven’t made up their minds yet buy. Seeing your ads through remarketing can trigger their buyer instinct to make a purchase.
Google Shopping: Google shopping, just as the name implies, is a pay per click type of ad that is served by Google and helps online stores sell their products. This is a perfect type of ad campaign for eCommerce stores as Google gets to show your products and other relevant details, such as the price before people can click on the ads. This makes it easier to spend wisely and get more conversions.
Local service ads: A local service ad is used to target an audience within a location. For instance, a plumber offering his service within Kentucky can target those within Kentucky with this type of ad. It is very effective for small businesses.
Instream ads: This type of pay per click ads targets people on YouTube while watching videos. When set-up correctly, it can be a source of high conversions for different types of businesses.
the difference between
PPC and SMA?
SMA, which stands for social media advertising, is quite similar to the pay per click advertising system. They both can be created to meet a business’s targeted audience and increase awareness and engagement. But on the other hand, some factors make them uniquely different.
Even though search engine companies are the primary servers of pay per click ads, other companies serve this type of advertising. But social media advertising is limited to only social media platforms. Also, in terms of cost, PPC is relatively more expensive than SMA.
Businesses looking to drive more direct and targeted traffic will find pay per click more effective. Although, when it comes to brand awareness and growth, SMA is the better option. Businesses can find individuals that are ready to buy their products or services via pay per click ads. But when looking at building long-term customer engagement and return sales, SMA is an excellent option.
Here at Develte, we have a result-oriented means of running PPC campaigns that can get you the results you need. Here is a run-down of our process:
- Initial Meeting/Discussion to talk about the goals and budget
- Set-up of accounts and all analytics
- Creation of the marketing plan and the KPIs
- Creation of the entire campaign
- Review of all the data before proceeding
- Campaign start
- Monitoring for 1st week and checking all data
- Optimize the campaign based on the data (weekly process)
- Monthly reporting and meeting
- Campaign ends with a full report