Grow your business leads, engagement, and awareness with proper set-up Pay Per Click Ads (PPC). Pay Per Click Ads (PPC) are a reliable means of getting results online, and this is because it allows you to reach out to your target audience.
There are several types of pay per click ads, and there are different platforms that serve this type of ad. All of these types are designed to suit various business goals and target an even more complex audience.
Search advertising: Tried search on Google or Bing for an item or service only to see some results with the “AD” sign in front? Those are examples of search advertising. This type of pay per click ads is the most common methods. It leverages on the search engine algorithms to reach out to potential customers. This type of PPC ad is served by only search engines such as Google and Bing.
Display advertising: This is another popular type of pay per click ads. It is mostly served on websites by some display advertising companies. Unlike the search advertising method, this type of pay per click ads includes using images to attract the audience. Also, with the display ads, you can fine-tune your ads to reach people that are very interested in your product or service based on their browsing history.
Remarketing: Remarketing enables people looking for your business product or service to find you. Have you ever searched for a product, only to see it on another website? If yes, then you’ve been remarketed or retargeted. It is an effective PPC campaign due to its ability to reach out to your direct audience. Also, some individuals might be very interested in your product but haven’t made up their minds yet buy. Seeing your ads through remarketing can trigger their buyer instinct to make a purchase.
Google Shopping: Google shopping, just as the name implies, is a pay per click type of ad that is served by Google and helps online stores sell their products. This is a perfect type of ad campaign for eCommerce stores as Google gets to show your products and other relevant details, such as the price before people can click on the ads. This makes it easier to spend wisely and get more conversions.
Local service ads: A local service ad is used to target an audience within a location. For instance, a plumber offering his service within Kentucky can target those within Kentucky with this type of ad. It is very effective for small businesses.
Instream ads: This type of pay per click ads targets people on YouTube while watching videos. When set-up correctly, it can be a source of high conversions for different types of businesses.
Here at Develte, we have a result-oriented means of running PPC campaigns that can get you the results you need. Here is a run-down of our process:
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