Social Media Management.
Stay connected with your customers.
Social Media Management?
Social media management involves different social media techniques that result in brand growth, effective customer care, and an increase in sales through social platforms.
Just as the name goes, social media management has to do with managing the social media accounts of businesses and brands. It is no doubt that virtually every 21st-century business has a social media presence, either active or not. Social media platforms have proven to be a reliable source of business growth, and when managed properly, can yield high results. Your business needs an efficient social media manager.
Social media has grown past the traditional use, which is to socialize and meet new and old friends online. It is now turning out to be a hub for business growth and brand engagement. Both offline and online businesses now leverage social media, knowing that they can reach out to their audience.
What social media management does to a business is that it presents it to a wide range of audiences; remember that there are over 3.5 billion social media users worldwide. Both small and medium-sized businesses can now compete with big brands, all thanks to social media. Big companies understand how vital social media management can be to their growth; hence they invest heavily in it.
Just to interest you, 83% of Fortune 500 companies have a presence on Twitter. Also, 75% of customers say they use social media as part of the buying process, and 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. The list of stats can go on and on, and it only shows that social media is the next big thing.
The question now is, is your business actively engaging with your audience on social media? This is where social media management comes in. It is one thing to have business social media accounts across all platforms, and yet another thing to be active on those platforms. The bad news is, having an inactive social media account is as good as not having at all – until the accounts become active and start engaging your audience, it won’t yield anything.
What is the difference between SMM and SMA?
Are social media management SMM and social media advertising SMA the same? They share some similarities, but they are not the same. Social media management involves nurturing and engaging an audience even after closing a sale. With social media management, brands can build a strong reputation and a big fan base based on their engagements.
Social media management involves creating engaging pieces of content for your audience, interacting with your audience, and attending to customer questions and complaints. It is a helpful approach to growing a brand on social media, but depending on the industry in which the business exists, it takes quite a lot of time to start seeing results.
On the other hand, social media advertising is a straightforward approach to achieving a specific goal. The goal of a social media advert can be to capture leads, grow awareness, make outright sales, showcase a product, etc. Unlike social media management, it is a quick approach to getting the results of business needs. Businesses looking to advertise on social media won’t have to do too much content, and they don’t have to interact so much with their audience. All that is needed is to set up an ad based on some demographics, and that’s all.
With adequate social media management, social media adverts can generate more results as many people who see that ads are already engaging with the brand. People are very sceptical about buying from or patronizing businesses they haven’t come across. There is this hard feeling people have towards strange businesses, and here is where social media management comes in. It breaks the barrier through engagement and builds trust, thereby making it easier for people to patronize a business and even become return customers.
Social media advertising costs more than managing a social media account. Social media advertising is more of a short-term approach, while social media management thinks as far as the next year. They are both effective social media marketing strategies that can yield a lot of results for businesses that take advantage of them. For quick results, social media advertising is the right option, and for long-term results, social media management is the right option.
can I expect from
Growth, which is a basic necessity for every business, is what your business can get from using our social media management service.
The moment a brand stops growing, it starts dying. With our research, observations, and analytics, we would be able to know how best to engage your audience and not just grow your brand popularity, but sales too.
However, the results gotten can be affected by several factors. Some of these factors include the scope of the project, the industry in which the business exists, and others. But at Develte, we understand and stay on top of all the new social trends to make sure our social media management maximizes the opportunities it brings.
Project by the numbers.
Since August 2018 we have optimized well over 80 websites spread across 4 continents and many industries.
Throughout the years we had the opportunity to work with many websites of different sizes from just a few pages to massive ones of 1000+ pages.
We are currently monitoring and managing more than 12000 web pages across multiple industries and regions.
Our work has helped and positively impacted businesses across 4 continents: Europe, Asia, North America and Africa.